If you are planning to market your small business in California through a trade show event, you must know the basics of how to set up a successful trade show marketing strategy. In a trade show exhibit, there are booths that stand out and others that do not. You marketing strategies will determine if your trade show booth will stand out from competition. Here are tips on what to do before, during and after a trade show event.
1. Things To Do Before the Trade Show Event
Make The Public Aware That Your Business Will Be Part of The Trade Show. Way before the trade show event, people should know that your small business will be participating. One way to do this is to use banners on your business website that includes your booth number. You may consider promoting your presence in the trade show event by announcing it on newspaper ads, radio announcements and other local events.
Let Your Existing Customers Know Of Your Upcoming Trade Show Exhibit Participation. Most of the time, small businesses in California already have customers who are very loyal to them. Invite these existing customers to the upcoming trade show event though special invites, company catalogues or a simple email. Include the special offers that they might get during the trade show event. Also, since most of these customers have already tried and tested your products and services, encourage them to bring along their friends and relatives to the event. That’s free marketing for you already!
Make Use of Free Marketing Through Social Media. Social networking sites like Facebook and Twitter are powerful tools of promotion. What’s more is that you need not spend to announce your participation in the trade show event.
2. Things To Do During The Trade Show Event
Plan and Make a Good Trade Show Booth. The design of your trade show booth matters. You need to be creative in making your trade show display because your aim should be to make your display stand out from the competitions’. Your competitors will work hard to make a good trade show booth, and you should too if you want to stand out.
Select Your Trade Show Booth Staff Well. The staff you assign to be at your trade show booth should have pleasing personalities, should be enthusiastic and should be knowledgeable about your company. They should not only be able to entertain guests well, but also answer their questions appropriately. A beautifully designed booth will be of no use if the staff is incompetent.
3. Things to Do After the Trade Show Event
Follow Up is Imperative! All your efforts before and during the trade show exhibit will be put to waste if you do not follow up your potential clients and business contacts that you met during the trade show event. There are many ways to follow them up. You can email them, call them or even organize a corporate dinner for you to gather them.