Posting Videos to Boost Business Marketing

Small businesses in California can benefit from posting videos about their company on social media sites such as YouTube. This video for example, is an interview of Colleen McNamee of McNamee Mediations. It is posted on the company’s YouTube channel.

 Interview of Colleen McNamee of McNamee Mediations

Orange County Divorce Mediation Infidelity with Finances – Recommendations – Part Two

I run a mortgage company and obviously, I see everybody’s finances in the process of it. And it didn’t dawn until now but I actually had a client where after the conference call with him and his wife were done, he called me back separately. He asked me to keep a few things confidential. He actually had a different amount of money every month from his paycheck going to a separate bank account that she didn’t know anything about. And what I find as odd though is that I remember hanging up thinking, “well this is a bad situation for me to be in”, first, but then remember hanging up going, “how does she not know?” When they do their taxes at the end of the year – the W2, the paychecks? I don’t know how he’s pulled it off.

She may not even look at it. She might just sign her name if she’s not worried about checking it. A lot of people just sign.

How to Avoid Financial Infidelity in your Marriage?

Yeah, I guess so. So what do you recommend in a situation like that? Obviously, your business is divorce and getting it over with as easy as possible. But I’d like to say, “Don’t get divorced. Make an effort not to.” I would think that from somebody like you that’s pretty much heard it all, what’s some good advice you can give for people to not be in that situation? Is it, “don’t have separate accounts and maybe you should just have one” or is it “Have a financial date (as one of our TLPs says all the time) and talk about things.”

Well, I think I want to start off by saying that the show isn’t supposed to promote distrust on your spouse, first and foremost. We don’t want our listeners to take this, go home, and start doubting what their spouse is spending their money on. But I do think that you need to trust your instincts. If something feels like it’s a little bit off, look into it. Don’t just pretend like it’s not there because your instincts are oftentimes right. But as far as some practical advice, I would say that in my opinion it would be better to have one main account that all money goes into – whether it’s a dual income or single income. And then if you guys want to have separate operating expenses for your own personal enjoyment and going out – that you separate accounts and you decide on an allowance that you’ll give equal to each other. And that money gets taken out of the main one and given to you in your separate accounts. So if you each get 2500 dollars a month to spend on whatever you want, just discretionary expenses, and all the rest stays in that primary account, you’re going to be less likely to have situations where financial infidelity arise.

Basics Trade Show Events & Trade Show Marketing Strategies

If you are planning to market your small business in California through a trade show event, you must know the basics of how to set up a successful trade show marketing strategy. In a trade show exhibit, there are booths that stand out and others that do not. You marketing strategies will determine if your trade show booth will stand out from competition. Here are tips on what to do before, during and after a trade show event.

1. Things To Do Before the Trade Show Event

Make The Public Aware That Your Business Will Be Part of The Trade Show. Way before the trade show event, people should know that your small business will be participating. One way to do this is to use banners on your business website that includes your booth number. You may consider promoting your presence in the trade show event by announcing it on newspaper ads, radio announcements and other local events.

Let Your Existing Customers Know Of Your Upcoming Trade Show Exhibit Participation. Most of the time, small businesses in California already have customers who are very loyal to them. Invite these existing customers to the upcoming trade show event though special invites, company catalogues or a simple email. Include the special offers that they might get during the trade show event. Also, since most of these customers have already tried and tested your products and services, encourage them to bring along their friends and relatives to the event. That’s free marketing for you already!

Make Use of Free Marketing Through Social Media. Social networking sites like Facebook and Twitter are powerful tools of promotion. What’s more is that you need not spend to announce your participation in the trade show event.

2. Things To Do During The Trade Show Event

Plan and Make a Good Trade Show Booth. The design of your trade show booth matters. You need to be creative in making your trade show display because your aim should be to make your display stand out from the competitions’. Your competitors will work hard to make a good trade show booth, and you should too if you want to stand out.

Select Your Trade Show Booth Staff Well. The staff you assign to be at your trade show booth should have pleasing personalities, should be enthusiastic and should be knowledgeable about your company. They should not only be able to entertain guests well, but also answer their questions appropriately. A beautifully designed booth will be of no use if the staff is incompetent.

3. Things to Do After the Trade Show Event

Follow Up is Imperative!  All your efforts before and during the trade show exhibit will be put to waste if you do not follow up your potential clients and business contacts that you met during the trade show event. There are many ways to follow them up. You can email them, call them or even organize a corporate dinner for you to gather them.