Basics Trade Show Events & Trade Show Marketing Strategies

If you are planning to market your small business in California through a trade show event, you must know the basics of how to set up a successful trade show marketing strategy. In a trade show exhibit, there are booths that stand out and others that do not. You marketing strategies will determine if your trade show booth will stand out from competition. Here are tips on what to do before, during and after a trade show event.

1. Things To Do Before the Trade Show Event

Make The Public Aware That Your Business Will Be Part of The Trade Show. Way before the trade show event, people should know that your small business will be participating. One way to do this is to use banners on your business website that includes your booth number. You may consider promoting your presence in the trade show event by announcing it on newspaper ads, radio announcements and other local events.

Let Your Existing Customers Know Of Your Upcoming Trade Show Exhibit Participation. Most of the time, small businesses in California already have customers who are very loyal to them. Invite these existing customers to the upcoming trade show event though special invites, company catalogues or a simple email. Include the special offers that they might get during the trade show event. Also, since most of these customers have already tried and tested your products and services, encourage them to bring along their friends and relatives to the event. That’s free marketing for you already!

Make Use of Free Marketing Through Social Media. Social networking sites like Facebook and Twitter are powerful tools of promotion. What’s more is that you need not spend to announce your participation in the trade show event.

2. Things To Do During The Trade Show Event

Plan and Make a Good Trade Show Booth. The design of your trade show booth matters. You need to be creative in making your trade show display because your aim should be to make your display stand out from the competitions’. Your competitors will work hard to make a good trade show booth, and you should too if you want to stand out.

Select Your Trade Show Booth Staff Well. The staff you assign to be at your trade show booth should have pleasing personalities, should be enthusiastic and should be knowledgeable about your company. They should not only be able to entertain guests well, but also answer their questions appropriately. A beautifully designed booth will be of no use if the staff is incompetent.

3. Things to Do After the Trade Show Event

Follow Up is Imperative!  All your efforts before and during the trade show exhibit will be put to waste if you do not follow up your potential clients and business contacts that you met during the trade show event. There are many ways to follow them up. You can email them, call them or even organize a corporate dinner for you to gather them.

The Importance of Communicating with Customers Regularly & Effectively

Many business owners take the importance of speaking with their customers on a regular basis for granted. These days, the competition in the market is so tough that there is a need to communicate with your customers regularly. In fact, if you do not make this effort, your competition will overrun you. It is essential that a business be able to capture its customers’ attention and keep the conversation going. Learn the following tips on communicating and connecting with customers:

Communicate Even Without Seeing Your Customers in Person

Seeing your customers in person and talking to them is very, very important. This should be supplemented by other means of communication, such as video conferencing online through softwares (like Skype). Video is key to this form of communication, because phone calls don’t assure that the person on the other line is paying attention. Video conferencing makes sure that both persons on the line are present and engaged. Since you can see each other, you can connect in a more personal level than you would through hearing each other alone.

Provide Your Customers With Something Valuable in between Sales

Many times, the company-customer relationship can be like dating. In the beginning, the company seems to be very focused and attentive, but then when they get what they want from the customer, the relationship starts to become cool off and eventually turns stale. Keep the company-customer relationship healthy by providing them with something valuable. Doing this makes the customers want to avail of your products and services again and again. An example of something valuable is sending interesting emails. These emails may contain newsletters and information that they can benefit from. You can take this a step further by getting them to be part of a webinar hosting. A webinar hosting is an online seminar wherein a speaker will talk about a topic that your customers are interested in.

Make Use of a Virtual Trade Show

Trade show marketing has always been a good way to increase sales. Imagine if you could have a trade show exhibit for your business all day every day for the entire year. This is possible by having your own virtual trade show. Virtual trade shows are 3D versions of a physical trade show exhibit and can be accessed by your customers online anytime. These virtual trade shows are complete with the expo hall, booths, giveaways and everything that is in an actual trade show display.

Marketing Tips for Small Businesses in California

Good marketing is the secret to the success for any small business. Marketing is something that needs to be planned well, because without planning, you will simply be wasting resources on little to no results. Here are a few tips on how to be successful in your marketing endeavors:

Good Communication is Personal and Authentic

Marketing involves a lot of communication. A good business is able to communicate its message clearly to its potential customers. In the world of marketing, social media is at the forefront when it comes to communication. Because of this, it is very possible for entrepreneurs to communicate with their customers at a personal level. People respond better when they know a real live person is talking to them.  If you opt to use newsletters, write them in a personal tone because customers are inclined to respond when they feel that you actually care for them.

Use Your Existing Network

Use your existing network: your friends, workmates, social network contacts, and so on, to your benefit. Utilize these people in gathering potential customers. One way you can do this is by providing incentives to people willing to refer your products and services to others. Incentives may be deals, discounts, and rewards related to your products and services. Encourage those who have tried your products and services to post testimonials about your business as well.

Make the Most of Google Ranking

Being ranked on top of Google can benefit your business a lot, but it takes a lot of effort to get there, not to mention a lot of money. Luckily there are many affordable ways to get to the top of Google ranking. One method is to put your small business in California on Google Maps. Also, set up a blog or website for your business. Don’t forget that being active on social media sites such as Facebook, LinkedIn, Pinterest and Twitter, as well as posting links that drive traffic to your blog or website are highly effective marketing techniques.

Photos and Videos Are Your Assets

People share interesting photos and videos on social media. Consistently post photos and videos on your website or blog and social media pages so that people may be drawn to then share them on their pages and thus increase traffic to your site. Photos and videos do not necessarily have to be created by your small business. They can be of other things that are related to your business or to your products and services as well.

Small Furniture Business in Orange County, California

There are many people who put up small businesses, and a few of them become very successful. One of the most successful small businesses is the furniture design store, Robert Westley Designs. This family-run business is located at South Coast Collection (SOCO) shopping center in Costa Mesa, California. Andy Gale of Incorporation Attorneys was one of the people who helped Robert start this business and has witnessed it progress into the robust business that it is now.

The Struggles Of Robert Westley Designs Furniture Business

The road to success was not a smooth one. Robert recalls that their family business went through a lot of challenges, and one of the toughest was in 2007. In that year, the country’s economy kept rising and falling unstably. Many businesses suffered losses, including those in the furniture design trade. Interior designers were losing jobs back then, because capital spending towards home improvement was on a freeze. If they were lucky, interior designers could get a job designing items within homes, but rarely more.

Good Management and Effective Marketing Strategies are Keys to Success

It took good management for this family run business to survive all these years. One of the things that Robert did to keep this business running was create effective marketing strategies. One marketing strategy that he employed was to give out incentives and discounts to interior designers who used and promoted their line of products.

Robert understood the importance of having a good location for any small business as well. Robert Westley Designs is located in the SOCO shopping center in Costa Mesa, Orange County, for a very good reason. The SOCO strip is a lifestyle center because it has elegant wine bars, classy tea cafes, beautiful coffee shops, delicious pastry stores and so on. Putting up a furniture business here is a wise choice because many people frequent this place. When people are looking for furniture, they would rather go to a lifestyle center than to a furniture shop that stands alone. This way, they can go to the other stores before or after they purchase their furniture. SOCO is also a good location because there are now very few furniture shops in San Diego, and so people choose to go down there.

Small Businesses Can Be Run Your Way

Small businesses can be personalized. In other words, you can run it in any way you want. Robert Westley Design is made to be a family run business. The entire family plays a role in running and promoting the furniture business. Robert, the father, designs the furniture and manages the store while his son, Westley, markets the business online. Since the family is the one running the business, it can be passed down from one generation to another.