Marketing Tips for Small Businesses in California

Good marketing is the secret to the success for any small business. Marketing is something that needs to be planned well, because without planning, you will simply be wasting resources on little to no results. Here are a few tips on how to be successful in your marketing endeavors:

Good Communication is Personal and Authentic

Marketing involves a lot of communication. A good business is able to communicate its message clearly to its potential customers. In the world of marketing, social media is at the forefront when it comes to communication. Because of this, it is very possible for entrepreneurs to communicate with their customers at a personal level. People respond better when they know a real live person is talking to them.  If you opt to use newsletters, write them in a personal tone because customers are inclined to respond when they feel that you actually care for them.

Use Your Existing Network

Use your existing network: your friends, workmates, social network contacts, and so on, to your benefit. Utilize these people in gathering potential customers. One way you can do this is by providing incentives to people willing to refer your products and services to others. Incentives may be deals, discounts, and rewards related to your products and services. Encourage those who have tried your products and services to post testimonials about your business as well.

Make the Most of Google Ranking

Being ranked on top of Google can benefit your business a lot, but it takes a lot of effort to get there, not to mention a lot of money. Luckily there are many affordable ways to get to the top of Google ranking. One method is to put your small business in California on Google Maps. Also, set up a blog or website for your business. Don’t forget that being active on social media sites such as Facebook, LinkedIn, Pinterest and Twitter, as well as posting links that drive traffic to your blog or website are highly effective marketing techniques.

Photos and Videos Are Your Assets

People share interesting photos and videos on social media. Consistently post photos and videos on your website or blog and social media pages so that people may be drawn to then share them on their pages and thus increase traffic to your site. Photos and videos do not necessarily have to be created by your small business. They can be of other things that are related to your business or to your products and services as well.