Small Business California – Nikita Restaurant’s Commercial Wine Displays Malibu California

The restaurant industry is not only a very profitable business, but also a highly competitive one.  A small business California restaurant can gain a competitive advantage by providing consistently delicious and freshly prepared dishes that tantalize the palate and through creating an aesthetically appealing space that attracts the visual sense.

Nikita Restaurant in Malibu California

                                Nikita Restaurant in Malibu California

Nikita, the latest dining hotspot in Malibu, combines avant-garde cuisine, Zen-inspired décor, breathtaking scenery, and custom commercial wine displays to create a truly memorable gastronomic experience.  Located along the Pacific Coast Highway, Nikita Restaurant features expansive glass windows that provide a spectacular view of Carbon Beach and a spacious rooftop patio for alfresco dining.

The addition of commercial wine displays Malibu California in an upscale dining establishment such as Nikita Restaurant is a great way to spruce up the interior, which enhances both visual appeal and dining experience.  Commercial wine cellars are climate controlled commercial storage applications that double as showcase rooms, wherein wine offerings are tastefully displayed.

Commercial Wine Cellars - Nikita Restaurant

     Commercial Wine Cellars – Nikita Restaurant

Commercial wine cellars are carefully designed and constructed in order to create the best possible environment for cellaring wines, and to provide the most efficient storage and display solutions that will promote ease of inventory and product recognition.  Eye-catching commercial wine displays can potentially improve the image and stature of a small business California restaurant in the industry.

Commercial wine displays Malibu California provide wine racking solutions that allow restaurateurs to maximize the storage capacity of their custom wine room and attractively display their house specialty to patrons.  The designer for the commercial wine cellars Nikita project utilized Vintage View metal wine racks with black finish, as the material blends well with the Zen-like ambiance of the establishment.

Vintage View commercial wine displays have label forward features that allow for the horizontal placement of wine bottles with the labels facing forward.  The horizontal, label forward aspect of the racking solution promotes full visibility of bottle labels, which makes it easier for customers to peruse the wine collection and select a particular wine brand.

Commercial Wine Displays in Nikita Restaurant

Commercial Wine Displays in Nikita Restaurant

The commercial wine  displays Malibu California Nikita project has a total bottle capacity of over 1500 wine bottles.  Three-foot and four-foot tall metal wine racks dominate one area of the storage space.  These racking solutions were custom cut to fit within the finished walls and wood shelving.  Down below are X-cube bins for storing wines in bulk, as well as large format bottles.

Nikita Restaurant's Commercial Wine Racks

Nikita Restaurant’s Commercial Wine Racks

Custom floor to ceiling wine racks were installed next to the glass wall in front of the front wall and entryway in order to provide an unobstructed view of the different types of vintages available in a visually enticing way.  This type of racking solution creates a mosaic of bottle labels that not only pleases the eyes, but also makes it easier to find a specific bottle at a glance.

Small business California restaurants that invest in a custom commercial wine storage enhance the overall design and appearance their space.  A commercial wine room is the embodiment of the so called wine lifestyle that influences old and new wine aficionados to experience it to the fullest.  Striking wine cellar interiors and strategic bottle placement are profit generating additions, as they can greatly improve the sales of high margin products.

Wine Cellars by Coastal designed and built this commercial wine cellars for Nikita Restaurant.

Baseline California Diet Coach – A Good Small Business Opportunity in California

What You Need to Know About Obesity and Being Overweight

Obesity - The Harmful Effects

Obesity – The Harmful Effects

Obesity or, being overweight, is an affliction that is affecting millions of people worldwide.  Obesity is characterized by excess body fat percentage.  It is a chronic health condition that leads to an increased risk of health problems, such as coronary heart disease, diabetes, stroke, and high blood pressure.  Unwanted weight gain can be attributed to an unhealthy diet and poor lifestyle habits.

The Weight Loss Industry

The Weight Loss Help Industry

The Weight Loss Help Industry

The number of people suffering from obesity has been increasing steadily over the years.  This fact has led to the emergence of the weight loss industry, which now has an estimated worth of $60 billion.  The diet industry has been consistently churning out a variety of products and services aimed at curtailing weight gain.  These weight loss help products can be in the form of diet pills, meal replacements, or workout videos.

The weight loss industry is a profitable niche that business-minded diet coaches can tap into.  Although it is one of the most competitive industries in the US market, there is one way to stand out among industry rivals.  The key to out-valuing the competition is creating a weight loss help program that you believe in.  It is not enough to provide advice and tips on how to shed excess pounds.  You need to recommend a brand that demonstrates and reflects your experience as a California Diet Coach.

Being a California Diet Coach

Your goal in establishing a small business California weight loss center should not only focus on gaining profits, but also on changing lives, as well as improving overall health and wellness.  The Baseline Diet Solution is a diet program designed to help weight-challenged individuals reach and maintain the ideal body weight appropriate for their height.

Baseline Diet Solution – One of the Best California Diet Coach

Baseline Diet Solution California Diet Coach

Baseline Diet Solution California Diet Coach

Recommended by most California Diet Coach groups, the Baseline Diet Solution has been proven to be safe and effective in helping people achieve their target weight.  It is a weight loss program that centers on a diet format that is high in M&P fats and low in carbohydrates.  Baseline Diet employs well-established medical facts in its diet program that not only guarantees weight loss, but also improves the overall health and well-being of an individual.

Weight loss management solutions based on the Baseline Diet concept allows California Diet Coach groups to tailor diet programs according to the specific needs and desires of an individual.  Using the Baseline Diet Solution as the foundation of your small business California and incorporating your personal experience as a weight loss coach can attract and motivate individuals into applying your diet programs into their daily regimen.

California Diet Coach Weight Loss Help

California Diet Coach Weight Loss Help

As previously mentioned, you need to offer or recommend a brand that you believe in.  Being able to experience the program first-hand allows you to effectively demonstrate the end result to your target audience.  Take, for instance, Scott Fischer, the founder of Baseline Diet Solution, who lost a total of 103 pounds in one year by simply applying the Baseline Diet concept into his diet plan.

Showing people that you’ve gone through the same experience as they did will put you in a better position to steer them towards maintaining a healthy physique and lifestyle habits.  Motivating weight-challenged individuals to lose weight through your small business California gives you the opportunity to add value to their life, while earning profits at the same time.

Watch this video here to learn how Baseline Diet Solution can help you.

Basics Trade Show Events & Trade Show Marketing Strategies

If you are planning to market your small business in California through a trade show event, you must know the basics of how to set up a successful trade show marketing strategy. In a trade show exhibit, there are booths that stand out and others that do not. You marketing strategies will determine if your trade show booth will stand out from competition. Here are tips on what to do before, during and after a trade show event.

1. Things To Do Before the Trade Show Event

Make The Public Aware That Your Business Will Be Part of The Trade Show. Way before the trade show event, people should know that your small business will be participating. One way to do this is to use banners on your business website that includes your booth number. You may consider promoting your presence in the trade show event by announcing it on newspaper ads, radio announcements and other local events.

Let Your Existing Customers Know Of Your Upcoming Trade Show Exhibit Participation. Most of the time, small businesses in California already have customers who are very loyal to them. Invite these existing customers to the upcoming trade show event though special invites, company catalogues or a simple email. Include the special offers that they might get during the trade show event. Also, since most of these customers have already tried and tested your products and services, encourage them to bring along their friends and relatives to the event. That’s free marketing for you already!

Make Use of Free Marketing Through Social Media. Social networking sites like Facebook and Twitter are powerful tools of promotion. What’s more is that you need not spend to announce your participation in the trade show event.

2. Things To Do During The Trade Show Event

Plan and Make a Good Trade Show Booth. The design of your trade show booth matters. You need to be creative in making your trade show display because your aim should be to make your display stand out from the competitions’. Your competitors will work hard to make a good trade show booth, and you should too if you want to stand out.

Select Your Trade Show Booth Staff Well. The staff you assign to be at your trade show booth should have pleasing personalities, should be enthusiastic and should be knowledgeable about your company. They should not only be able to entertain guests well, but also answer their questions appropriately. A beautifully designed booth will be of no use if the staff is incompetent.

3. Things to Do After the Trade Show Event

Follow Up is Imperative!  All your efforts before and during the trade show exhibit will be put to waste if you do not follow up your potential clients and business contacts that you met during the trade show event. There are many ways to follow them up. You can email them, call them or even organize a corporate dinner for you to gather them.

Marketing Tips for Small Businesses in California

Good marketing is the secret to the success for any small business. Marketing is something that needs to be planned well, because without planning, you will simply be wasting resources on little to no results. Here are a few tips on how to be successful in your marketing endeavors:

Good Communication is Personal and Authentic

Marketing involves a lot of communication. A good business is able to communicate its message clearly to its potential customers. In the world of marketing, social media is at the forefront when it comes to communication. Because of this, it is very possible for entrepreneurs to communicate with their customers at a personal level. People respond better when they know a real live person is talking to them.  If you opt to use newsletters, write them in a personal tone because customers are inclined to respond when they feel that you actually care for them.

Use Your Existing Network

Use your existing network: your friends, workmates, social network contacts, and so on, to your benefit. Utilize these people in gathering potential customers. One way you can do this is by providing incentives to people willing to refer your products and services to others. Incentives may be deals, discounts, and rewards related to your products and services. Encourage those who have tried your products and services to post testimonials about your business as well.

Make the Most of Google Ranking

Being ranked on top of Google can benefit your business a lot, but it takes a lot of effort to get there, not to mention a lot of money. Luckily there are many affordable ways to get to the top of Google ranking. One method is to put your small business in California on Google Maps. Also, set up a blog or website for your business. Don’t forget that being active on social media sites such as Facebook, LinkedIn, Pinterest and Twitter, as well as posting links that drive traffic to your blog or website are highly effective marketing techniques.

Photos and Videos Are Your Assets

People share interesting photos and videos on social media. Consistently post photos and videos on your website or blog and social media pages so that people may be drawn to then share them on their pages and thus increase traffic to your site. Photos and videos do not necessarily have to be created by your small business. They can be of other things that are related to your business or to your products and services as well.