Many business owners take the importance of speaking with their customers on a regular basis for granted. These days, the competition in the market is so tough that there is a need to communicate with your customers regularly. In fact, if you do not make this effort, your competition will overrun you. It is essential that a business be able to capture its customers’ attention and keep the conversation going. Learn the following tips on communicating and connecting with customers:
Communicate Even Without Seeing Your Customers in Person
Seeing your customers in person and talking to them is very, very important. This should be supplemented by other means of communication, such as video conferencing online through softwares (like Skype). Video is key to this form of communication, because phone calls don’t assure that the person on the other line is paying attention. Video conferencing makes sure that both persons on the line are present and engaged. Since you can see each other, you can connect in a more personal level than you would through hearing each other alone.
Provide Your Customers With Something Valuable in between Sales
Many times, the company-customer relationship can be like dating. In the beginning, the company seems to be very focused and attentive, but then when they get what they want from the customer, the relationship starts to become cool off and eventually turns stale. Keep the company-customer relationship healthy by providing them with something valuable. Doing this makes the customers want to avail of your products and services again and again. An example of something valuable is sending interesting emails. These emails may contain newsletters and information that they can benefit from. You can take this a step further by getting them to be part of a webinar hosting. A webinar hosting is an online seminar wherein a speaker will talk about a topic that your customers are interested in.
Make Use of a Virtual Trade Show
Trade show marketing has always been a good way to increase sales. Imagine if you could have a trade show exhibit for your business all day every day for the entire year. This is possible by having your own virtual trade show. Virtual trade shows are 3D versions of a physical trade show exhibit and can be accessed by your customers online anytime. These virtual trade shows are complete with the expo hall, booths, giveaways and everything that is in an actual trade show display.