Basics Trade Show Events & Trade Show Marketing Strategies

If you are planning to market your small business in California through a trade show event, you must know the basics of how to set up a successful trade show marketing strategy. In a trade show exhibit, there are booths that stand out and others that do not. You marketing strategies will determine if your trade show booth will stand out from competition. Here are tips on what to do before, during and after a trade show event.

1. Things To Do Before the Trade Show Event

Make The Public Aware That Your Business Will Be Part of The Trade Show. Way before the trade show event, people should know that your small business will be participating. One way to do this is to use banners on your business website that includes your booth number. You may consider promoting your presence in the trade show event by announcing it on newspaper ads, radio announcements and other local events.

Let Your Existing Customers Know Of Your Upcoming Trade Show Exhibit Participation. Most of the time, small businesses in California already have customers who are very loyal to them. Invite these existing customers to the upcoming trade show event though special invites, company catalogues or a simple email. Include the special offers that they might get during the trade show event. Also, since most of these customers have already tried and tested your products and services, encourage them to bring along their friends and relatives to the event. That’s free marketing for you already!

Make Use of Free Marketing Through Social Media. Social networking sites like Facebook and Twitter are powerful tools of promotion. What’s more is that you need not spend to announce your participation in the trade show event.

2. Things To Do During The Trade Show Event

Plan and Make a Good Trade Show Booth. The design of your trade show booth matters. You need to be creative in making your trade show display because your aim should be to make your display stand out from the competitions’. Your competitors will work hard to make a good trade show booth, and you should too if you want to stand out.

Select Your Trade Show Booth Staff Well. The staff you assign to be at your trade show booth should have pleasing personalities, should be enthusiastic and should be knowledgeable about your company. They should not only be able to entertain guests well, but also answer their questions appropriately. A beautifully designed booth will be of no use if the staff is incompetent.

3. Things to Do After the Trade Show Event

Follow Up is Imperative!  All your efforts before and during the trade show exhibit will be put to waste if you do not follow up your potential clients and business contacts that you met during the trade show event. There are many ways to follow them up. You can email them, call them or even organize a corporate dinner for you to gather them.

CNC Routers are Essential to Making Trade Show Booth

Trade show booths are essential marketing tools for companies who are launching new products and services at trade fairs and conventions.  These display devices provide a platform for companies to present and promote their product line to attendees and visitors.  These exhibits are designed to capture audience attention by making use of catch phrases and attractive images.

Tradeshow booth California displays vary in terms of size, design, and configuration.  Most exhibits include colorful images mounted on wall surfaces, retractable banner displays, and suspended signage.  Tradeshow booth configurations may come in the form of an island booth, standard in-line booth, peninsula booth, and split island exhibit.

trade show booth is an extension of a company’s identity and image.  Hence, it is important that these structures are impeccably put together.  In order for an exhibit booth to be highly functional, accuracy and precision should be taken into account during the manufacturing stages of these displays.  When these conditions are applied, the end result is a device that can easily accommodate display needs and requirements of exhibitors.

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  Trade Show Supplies by GreveCo Trade Show Booths & Displays

There are a number of companies in the trade show supplies industry that are in the business of designing and producing custom trade show displays.  Trade show companies manufacture various forms of displays, such as aluminum extrusion booths, custom modular hybrid displays, small pop up displays, or a 2 story structure.

Fabric, laminate, aluminum, and metal are some of the common trade show supplies used in creating display booths.  To achieve accuracy and precision in their exhibits, trade show display manufacturers use CNC routers in the production process.

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GreveCo – Makers of TradeShow Booth DIsplays

CNC router stands for Computer Numerical Control router.  It is a computer controlled industrial tool that is used for cutting hard elements such as steel, wood, aluminum, plastic, and foam.  This shaping machine is available in small format and large format solutions.

Since the CNC router is controlled by a computer, the machine follows a set of G-code instructions that instruct it to follow a path and carry out an operation.  CNC routers run on two applications: one creates technical designs and converts those designs into machine language instructions (or G-code).  These machines are engineered to perform the same tasks in succession, thus increasing the rate of productivity.

Aside from improving productivity levels, CNC routers allow trade show manufacturers to produce consistent and exact pieces with a very high accuracy rate.  The efficiency of computer controlled routers ensures high repeatability and limits the number of errors.  Since CNC machines are designed to operate with precision, this will potentially result in smooth and evenly shaped slots and frames that can be used as display wall surfaces of a trade show booth.

CNC routers provide trade show display manufacturers with various design and configuration options.  Uniformly trimmed components allow for numerous reconfiguration solutions that can address different needs and requirements of exhibitors.  All in all, CNC routers ensure that each piece and part that comprises a display booth is shaped with accuracy and precision, and thus provides flexibility in terms of structure and design.

For more valuable information regarding trade show booth and trade show supplies, watch this video.

Contact GreveCo Trade Show Booth and DIsplays for Inquiries!

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